Issue 5 – March 2016
Over the years, Draper has introduced a number of very successful products, but nothing has ever generated the kind of buzz our TecVision™ Engineered Screen Technology has. TecVision has now racked up 14 industry awards, including several “Best of Show” honors from ISE, InfoComm, and CEDIA.
With that buzz comes the inevitable question: “Why is TecVision any different from other projection screens?”
The simple marketing answer would be that TecVision’s premium features offer the benefit of a better image and viewing experience.
But there’s a lot behind that simple statement.
For instance, Draper’s standard viewing surfaces—including our woven and micro perf acoustically transparent screens—are 4K ready. That means you won’t see any artifacts from the screen from a distance of twice the screen’s height. All of our non-perforated TecVision surfaces, however, are 8K ready, and the nanoperf TecVision is 4K ready as well. The benefit there is that you don’t see any defects or artifacts from the screen from a distance of only 1.5 times the screen’s height.
You get better, more accurate colors with TecVision. These surfaces have been certified for color accuracy by the Imaging Science Foundation. This certification means that our TecVision surfaces are not changing the way the colors look on the screen. Other screen surfaces from throughout the industry rely on blue tints and other color tricks to make images appear brighter or to make other changes in the picture. When an image hits a TecVision surface—even a higher gain surface—the colors you see are as they were intended by the content creator—as long as you have a projector that has either been ISF-certified or calibrated by an ISF-trained professional.
Ever been sitting off to the side and wondered why the image looked washed out? Another difference is especially important in the grey TecVision surfaces. Many times, grey screens used for ambient light rejection look great on axis, but as soon as you move to the left or right you start to lose the image. TecVision grey surfaces reject ambient light and provide viewing cones up to 180 degrees. Now everyone in the room gets the same great picture.
TecVision is also more versatile, so if there isn’t a solution out there, we can work with you to create one. When we first introduced the line, there were five formulations. In the year after introduction, three additional formulations were added to the line as the need for tweaks to provide specific solutions came up. Since we make all TecVision screens ourselves, to order, in our Spiceland, Indiana facility, we have the ability to make tweaks and create new formulations much more quickly.
If you want an image that looks the same no matter where you look on the screen, TecVision is again the best choice. The uniformity is far superior to that found in other viewing surfaces. You’ve probably had screen surfaces where the gain differed from the center of the screen to the corner, or the same screen material looked and performed differently when ordered at different times. TecVision provides uniform performance across the entire screen surface, and also between separate shipments.
Another TecVision advantage comes into play with larger screens. Most manufacturers have to go to a seamed surface to meet larger size requirements. With standard viewing surfaces, the seams are typically invisible while under projection from normal seating arrangements. With Optically Seamless TecVision, we seam the substrate, not the TecVision formulation. The result is a seam which is invisible to most people even when not under projection. Draper is so confident that we will take back a screen if, while under projection, the seam can be seen from five feet away. That’s even better than the 8K standard. Nobody in the industry offers that guarantee.
The final TecVision benefit is a very important one: it can put more money in your pocket. Of course, TecVision screens are premium surfaces, and thus more expensive than standard surfaces, so how could they possibly save money? Simple: Instead of spending a lot more money to get a brighter or better projector, you can spend a little more on TecVision to get the better, brighter image!
For more information on TecVision, go to http://www.draperinc.com/go/TecVision.htm.
This month’s highlighted tool may be the most important one in your Draper toolbox. It’s our price list!
Our 2016 full line price list, which goes into effect on April 11th, is truly an educational tool. The first few pages describe our different surfaces, screen sizing rules, and product descriptions. As you peruse the document, you will notice that it includes product drawings and photos and the ever important contact information for our crew. But … and here’s a big but … it can be overwhelming at 108 pages and close to 18,000 part numbers. So we created what I’m calling our “cheat sheet.” It’s only six pages of product info, focusing on our most popular models, sizes, and fabrics. Our goal is to make working with Draper as easy as possible. Hopefully these tools will help make that happen.
Please note that you can download the electronic version of our prices lists starting on March 11th through the Draper Pro Portal. Are you signed up yet? If not, go to http://www.draperinc.com/draperpro/portal.aspx. You’ll need your account number to access the pricing. Give us a shout if you want some help!
This month’s #HomeOnPearl section is actually about not being home. In the next month, we’ll be heading out for two big residential shows. In fact, one of them is even called “Big Show.”
April 19th and 20th Draper will be among 60+ vendors exhibiting at the fourth annual Aim High Big Show in Atlanta, Georgia. More than $30 thousand in prizes will be given away, and the keynote speaker is CE Pro’s highly respected Senior Editor, Jason Knott. More than 500 dealers will be on hand to catch demos and also take some classes. To learn more and to register, click here. (http://events.r20.constantcontact.com/register/event?llr=fc8dw4cab&oeidk=a07ec7agdrfed45af2f&oseq=)
Then, Tuesday, April 26 well be in Lansing, Michigan for the Great Lakes Technology and Business Summit 2016. The Technology & Business Summit is an education-oriented event highlighted by exhibits from some of the top manufacturers in the industry—including us! Rep firms like Draper’s Tandem Marketing put this show together. For details on registration and show hours and location, click here. (http://www.techsummitgreatlakes.com/)
We will be talking TecVision at both shows. Surprising, right? We talk a lot about TecVision, and it all sounds good—but when you see it in person, it’s even more amazing. The clarity, the viewing angles, the true colors, the Optically Seamless aspect—it all must be seen to be believed.
We like to think of these shows as miniature CEDIAs, but without the huge crowds we have a real chance to spend quality time with customers. Hopefully you can join us at one or both of these shows!
Coming up in May, Draper, in conjunction with Tandem Marketing, is hosting an ISF Certification Training Class. It will be in Chicago May 10-12. More details to come! For more information on the class, give Amy Madden a shout out at 765-856-1212 or firstname.lastname@example.org. Space is limited!
Are you always looking for content to post to your Twitter, Facebook, or LinkedIn accounts? Here are a few social media posts you are free to share!
Want shades but don’t want to bother with wiring? Try @DraperInc’s Battery Powered FlexShade. http://ow.ly/Z4eaw #AVTweeps
See @DraperInc’s Nocturne outdoor projection screen controlled by voice! http://ow.ly/XE65j #AVTweeps
Choosing the right screen for ambient light in residential settings from @Draperinc http://ow.ly/XpxLo #AVTweeps